Anta Sports Posts 14.3% First-Half Revenue Growth to 38.5 Billion Yuan as All Brands Set Records

Summary: Anta Sports Products Ltd reported first-half 2025 revenue of 38.54 billion yuan (about 5.4 billion dollars), up 14.3% year on year, and net profit of 7.03 billion yuan (about 985.71 million dollars), up 14.5%, with all brands achieving new half-year revenue highs in the group's 12th consecutive year of growth.

The first-half numbers

The results, posted on Wednesday, August 27, 2025, show growth across the portfolio rather than in a single line: every brand in the group reached a new half-year revenue high. Board Chairman Ding Shizhong (Ding Shizhong) attributed the performance to the company's multi-brand portfolio and brand-plus-retail model, which he called the key drivers of the solid result in a highly competitive global market.

The brand portfolio

Within the portfolio, the core Anta brand grew revenue 5.4% to 16.95 billion yuan (about 2.38 billion dollars), driven by mass-market positioning and professional breakthroughs. Fila added 8.6% to reach 14.18 billion yuan (about 1.99 billion dollars), fueled by its premium sports fashion offering. The fastest-growing cluster was the rest of the portfolio: other brands, including Descente, Kolon Sport and Maia Active, posted a 61.1% revenue increase to 7.41 billion yuan (about 1.04 billion dollars).

Group revenue: 38.54 billion yuan, +14.3% year on year.
Group net profit: 7.03 billion yuan, +14.5% year on year.
Anta brand: 16.95 billion yuan, +5.4%.
Fila: 14.18 billion yuan, +8.6%.
Other brands (Descente, Kolon Sport, Maia Active): 7.41 billion yuan, +61.1%.

Global expansion and the DTC engine

Ding said the company is committed to deepening its global presence across Southeast Asia, the Middle East, North Africa, North America and Europe. Earlier in 2025 the Anta brand opened its first flagship store in Beverly Hills and expanded its presence in Foot Locker and DSG retail channels across Europe and the United States. At home, the direct-to-consumer model remains the operational backbone: DTC sales now account for around 90% of total revenue, supported by AI-driven innovations in management decision-making, the supply chain and customer experience.

Investments and portfolio moves

Research and development stayed a priority, with nearly 1 billion yuan (about 140.21 million dollars) spent in the first half. The company also launched what it describes as the industry's first sporting goods innovation accelerator, through a partnership with Plug and Play China. Strategic portfolio moves continued: the acquisition of Germany's Jack Wolfskin, where a five-year revival plan is underway, and a 40% stake in Musinsa China, a joint venture with South Korea's Musinsa designed to blend fashion and sport for younger consumers. Joint CEO Lai Shixian (Lai Shixian) framed the domestic outlook: China's sportswear market has a huge long-term runway, and short-term growth is expected to outpace overall consumption, especially in the high-growth outdoor segment.

The group's listed associate also contributed to the story. Amer Sports, the Anta-controlled company, delivered revenue growth of 23.5% to 2.71 billion dollars, with revenue in the Chinese market surging 42.4% to 856 million dollars.

Contact

Anta Sports Products Ltd, Jinjiang, Fujian Province, China. Media and investor enquiries are handled through the corporate website https://www.anta.com.